( June 12, 2025, 05:19 GMT | Official Statement) — MLex Summary: Open AI, DeepSeek, Microsoft, Apple and Nike, among others, will face privacy-policy assessments by South Korea’s Personal Information Protection Commission to evaluate clarity, readability and accessibility for South Korean users. The PIPC selected 50 services in sectors such as generative artificial intelligence, connected cars, edutech, smart-home devices and health apps for this year’s review. A panel of experts and citizen users will examine not only the user-friendliness of the privacy policies but also whether key elements such as the purpose of data processing, types of data collected and retention periods accurately reflect actual data practices. Companies with high sores will be eligible for regulatory incentives, such as reduced administrative fines. Those advised to improve their policies will be subject to reevaluation next year.
The statement, in Korean, is attached….
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.