In an interview with the South China Morning Post on Friday, Lee, former head of Google China, said 01.AI was leveraging DeepSeek’s popularity to sell AI solutions to corporate clients, particularly in the finance, video gaming and legal sectors.
“It becomes imperative for us to … embrace [DeepSeek] as our primary bet,” Lee said. That “became as clear as the writing on the wall” after the surge in demand for the company’s models from Chinese CEOs after late January, he said.
Lee said 01.AI’s experience in LLM development set it apart, as only a dozen Chinese companies possessed similar capabilities. 01.AI has prioritised DeepSeek, a move that distinguishes Lee’s venture from competitors that favour in-house models.
While many hardware manufacturers can readily offer on-site plug-and-play solutions with comprehensive business functions, 01.AI’s advantage lies in its ability to fine-tune DeepSeek models for clients, according to Lee.